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Masters of Management

Advantages of an Masters of Management in Social Media Marketing from Chancellor University

• One of the most affordable Online MBA programs available today 


• Learn innovative Social Media Marketing practices from academically accomplished instructors and industry experts 
  


• Chancellor University is accredited by The Higher Learning Commission and a member of the North Central Association.
  


• Earn your Master of Management in Social Media Marketing in as few as 18 months (two courses per 8-week term) 
  


• Chancellor merges theory and practice so you can use tomorrow what you learned in class today 
  


• 100% online program using the flexible Angel/Blackboard platform 


• No GMAT or GRE required 
  

"What job opportunities are available in this field?"

• Internet Marketing Manager
• Web Marketing Specialist
• Senior Online Marketing (SEM) Analyst/Director
• Junior Search Engine Optimization (SEO) Strategist 
• Online Marketing & Social Media Specialist
• Interactive Marketing Manager
• SEO Diagnostics Consultant
• Director of E-commerce
• Account/Advertising Operations Coordinator
• Data & Web Traffic Analyst
• Web Properties Marketing Manager
• Media Buyer
• Public Relations Specialist

"What salary could I expect to earn after graduation?"

The following information is pulled from the Bureau of Labor Statistics

Marketing Managers: Wages & Employment Trends
National US Median wages (2010) $54.23 hourly, $112,800 annual
Employment (2008): 176,000 employees
Projected growth (2008-2018): Average (7% to 13%)
Projected job openings (2008-2018): 59,700
Top industries (2008): Professional, Scientific, Technical Services, Manufacturing

Marketing Specialists: Wages & Employment Trends in US
Median wages data collected from Market Research Analysts and Marketing Specialists*.Employment data collected from Market Research Analysts. Industry data collected from Market Research Analysts.
Median wages (2010) $29.12 hourly, $60,570 annual
Employment (2008) 250,000 employees
Projected growth (2008-2018) Much faster than average (20% or higher)
Projected job openings (2008-2018) 137,300
Top industries (2008) : Professional, Scientific/Technical Services, Finance and Insurance

"Who will benefit from this MMG/SMM?"

This MMG/SMM program appeals to individuals currently holding a management position who wish to advance their career in media studies and communication studies. Individuals that hold a undergraduate degree in IT/Marketing, Business Communications who are looking to expand their social media knowledge and credential.

"How quickly could I earn this degree?"

Taking one eight week course at a time, this ten course program could be completed in as little as 18 months.

Chancellor University offers a Masters of Management in Social Media Marketing. These programs are designed to give the working professional the opportunity for a flexible, real-world education. Classes are small, interactive and entrepreneurial in nature. The required core of courses consists of upper level courses that prepare students who are interested in professional development or career advancement in challenging and dynamic careers within the business field.

Degree Options

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GRD 6110 Communications
This course introduces students to the critical role of effective communications in the business environment.   The course provides students with useful information about how to  understand your audience, create well defined messages, and deliver them clearly and powerfully. Students will develop written and oral presentation assignments that provide practical tools to construct persuasive communications.   The course will also examines various issues related to communication in business, with particular focus on the importance of social media technology.

GRD 6510 Marketing Foundations
This course examines the marketplace and the marketing functions necessary to manage the relationship between suppliers and customers.  Students will become familiar with such topics as the marketing mix,  marketing strategy, and various psychological and sociological approaches to the marketing discipline. Further consideration will be given to social media marketing, consumer behavior, advertising, research, information technology, and international marketing.

GRD 6530 Strategy of Social Media
This course familiarizes students with marketing frameworks, concepts, and methods their organizations can use to make effective strategic social media choices. Students will learn  how to create, capture, and sustain customer and stakeholder value through social media processes.

GRD 6330 Analytical Decision Making
This course acquaints students with useful, practical statistics that will enhance their capacity for critical thinking and assist them in making evidence-based decisions. Students will become familiar with a variety of descriptive statistics and modeling tools that will enable them to analyze business data and evaluate alternative business decisions.

GRD 6540 Social Media Analytics
This course focuses on the economy of social media technology. Students will learn a variety of techniques and strategies for monitoring user behavior on social media applications, with an emphasis on applying the analytical concepts and tools of marketing to such decisions as segmentation and targeting, branding, pricing, distribution, and promotion. Students will also learn how to monetize emerging social media platforms, and how to create e-business marketing models.

GRD 6220 Managing People
This course provides students with useful information and practical tools for recruiting, assessing, motivating and retaining talented employees. The course will expose students to a variety of best management practices when people are working independently, are co-located, or are working in virtual teams. Students will also learn how to give effective performance feedback, and to make effective use of both financial and non-financial rewards.

GRD 6340 Accounting for Decision Makers
This course familiarizes students with essential accounting principles and concepts, and teaches them how to use accounting information to make decisions. The course will cover such topics as the construction and use of financial statements; how to measure assets, liabilities, equities, and income; financial statement analysis, cost behavior and measurement; profitability analysis; relevant costs for special decisions; budgeting; and responsibility accounting.  Consideration will be given to the role of information technology in developing and using accounting information.

GRD 6310 Entrepreneurship
This course familiarizes students with the basic information they need to start and grow a successful business. Students will learn how to create a viable business plan that will gain stakeholder support for a successful launch.  Other topics include: The nature of entrepreneurship, strategic positioning, how to do market research and analysis, legal requirements for developing a new business, and best practices for funding, marketing, and managing a new business.

GRD 6411 Leading Change
This course will provide students with practical, useful information about how to lead both small scale and large scale organizational change. In particular, students will learn how to create a shared need for change; how to transform their organization's mission or vision into actual behaviors; how to mobilize commitment; how to measure progress, and how to systematically analyze, and make changes if necessary, to their organizations systems and structures to better support the change. Many real world examples will be offered, and students will have a number of opportunities to practice what they are learning.

GRD 6550 Social Media Capstone
This course provides students with a hands-on experience through an experiential project by using emerging social media paradigms. The project prepares students to face a dynamic environment with empowered consumers. Students will design and launch projects by using non-linear, online, and interactive methods to support new product and/or service development and distribution.

Steve Kerr is a senior advisor to Goldman Sachs. From 2001-2006 he was a managing director at Goldman, and was the firm's chief learning officer. Steve came to GS from General Electric, where for seven years he was vice president of corporate leadership development and chief learning officer, including responsibility for GE's renowned leadership education center at Crotonville. He was previously on the business school faculties of The Ohio State University, the University of Michigan and the University of Southern California, where he was dean of the faculty and director of the Ph.D. program. Dr. Kerr is a former president of the Academy of Management, the world's largest association of academicians in management. His writings on leadership and "on the folly of rewarding A, while hoping for B" are among the most cited and reprinted in the management sciences. His most recent book is Reward Systems (Harvard Business Press, 2009).

Steve is a member of the board of directors of Harvard Business Publishing and the board of directors of The Motley Fool (and chairs the TMF board's compensation committee). He is on the HR advisory board at the University of Michigan, and the advisory board of the Wharton School/U.of Pennsylvania GSE's program in learning leadership. He is a senior advisory committee member to the U.S. Dept.of Homeland Security, and is chairman of the board of the Fisher Island (Florida) Day School, under the erratic supervision of his six year old son Zachary.

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Program Pricing:

• US based students = $765 per credit hour x 30 credit hour course = $22,950
• International students = 25% discount (in the form of a grant)

Founded in 1848 in Cleveland, Ohio, Chancellor University has served students locally, nationally and globally through its innovative programs and online course offerings. The school currently enrolls students from 45 of the 50 U.S. states and several foreign countries. Notable alumni include oil tycoon John D. Rockefeller, rubber and tire magnate Harvey Firestone and accounting giant Theodore Ernst. Since 1978, Chancellor University has been accredited by The Higher Learning Commission of the North Central Association of Colleges and Schools.