Chancellor University | Programs | Business -- Onsite & Online Associate, Bachelor & Master Degree Programs

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Business Programs at Chancellor

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Chancellor University's undergraduate College of Business programs focus on applied application and real world decision making from a global perspective. Our programs are designed by scholar practitioners who have practical business experience as well as scholarly credentials. Our curriculum is delivered in a hybrid modality that has benefits for both on ground and online students. Ground students not only take courses in the traditional sense, but also use up to date technology that enhances their academic experience. Online students benefit from having the opportunity to take high quality courses from anywhere in the world, and maintain communications with classmates and professors. Chancellor University College of Business Undergraduate programs focus on preparing students for rewarding careers and to be highly competitive in the global marketplace. Chancellor University has received specialized accreditation for its business programs through the International Assembly for Collegiate business Education (IACBE), located in Olathe, Kansas. Chancellor University is an educational partner with the Association of Certified Fraud Examiners (ACFE).

Chancellor's Business degree programs are divided into five specializations:

Accounting
Marketing
Management
Finance
Management Information Systems

Chancellor's history is rich in shaping global business. Oil magnate and one of the world's richest men, John D. Rockefeller, is a Chancellor Alumnus. On June 24, 1979, Jay Rockefeller delivered the keynote speech at commencement (at that time named Dyke College). In his opening remarks Mr. Rockefeller stated:

"...I can assure you I have not overlooked the fact that it was here that my great-grandfather learned how to run a business. And I want to take this opportunity to thank you personally for the obviously fine teaching job you did. I thank you, my wife thanks you, my children thank you."

Other notable alumni include rubber and tire industry giant Harvey Firestone, and accounting and professional services pioneer Theodore Ernst.

Look no further...you have arrived. Join Chancellor University today to open your door to a world of opportunities.

Undergraduate Degrees and Courses

Chancellor University's undergraduate program offers Certificate, Associate, and Bachelor Degrees in Business Administration. These programs are designed to give the working professional the opportunity for a flexible, real-world education. Classes are small, interactive and entrepreneurial in nature. The required core of courses consists of upper level courses that prepare students who are interested in professional development or career advancement in challenging and dynamic careers within business.
Our offerings include:

Business Program Specializations

Accounting
The Accounting specialization prepares students to become involved with the complex issues in today's business environment. Accounting is the means by which businesses communicate financial information to individuals, businesses, and government agencies. This information provides reliable and timely reports for use in financial decisions. The curriculum prepares students for various accounting careers in private accounting, non-profit organizations, and public accounting.

Students will achieve proficiency in the use of analytical techniques for defining and solving accounting and management problems. Emphasis is placed on the accountant's social and ethical responsibilities, use of computers as an efficient accounting tool, and the use of the information highway for research. The accounting specialization is proud to have an educational partnership with the Association of Certified Fraud Examiners (ACFE).

NOTE: Students who have completed this program are eligible to sit for the Certified Public Accounting (CPA) exam in the State of Ohio after completing 30 additional college credit hours beyond the Bachelor's degree for a total of 150 college credit hours. Note that students could sit for the CPA with an Associate degree if certain other requirements are satisfied (e.g., a 620 score on the GMAT). Students from other states may meet their states requirements to sit for the CPA exam after taking the Chancellor degree program. The student needs to check with the state in which the student plans to sit for the CPA exam to fully understand requirements. In many instances, an accounting student will fulfill the 30 additional college credit hours by taking additional undergraduate courses (e.g., double/triple major) or by taking a graduate degree. Students that do not want to pursue the CPA designation can utilize the education to sit for other certifications including, but not limited to, the Certified Internal Auditor (CIA) and Certified Management Accountant (CMA) designations. Students are encouraged to speak with accounting faculty to analyze their specific situation and desired outcomes.

Within the Accounting Specialization, students can earn the following certificates/degrees:

Example Accounting Course Descriptions (refer to the university catalog for a complete listing of courses):

AC 201 - Accounting Principles I (3)
This survey course in financial accounting emphasizes the use of financial accounting information in decision making by individuals in business, government, and other organizations. The accounting environment is examined along with the basic principles and concepts, which govern the recording and reporting of accounting data. Study of the language of debits and credits, accrual accounting, and the accounting cycle establishes the framework for comprehending how accounting data is transformed into the financial statements and utilized by decision makers. Accounting of current and long-term
assets and liabilities is introduced along with the study of contributed capital, retained earnings and the nonoperating components of income. The course concludes with comprehensive financial statement analysis for decision-making purposes. Throughout the course, where applicable, students will be exposed to global accounting standards (i.e., International Financial Reporting Standards).
Prerequisite: SC 120 or AC 100.

AC 202 - Accounting Principles II (3)
This course continues the study of the accounting language of debits and credits, accrual accounting, and the accounting cycle. It establishes the framework for comprehending how cost accounting systems are utilized in manufacturing operations. Cost behavior and those activities that cause costs to change are analyzed. An examination of the relationships among selling prices, sales and production volume, costs, expenses, and profits is presented. The budgeting process and its objectives are also discussed. The course concludes with an analysis of capital budgeting decision making techniques. Throughout the course, where applicable, students will be exposed to global accounting standards (i.e., International Financial Reporting Standards).
Prerequisite: AC 201.

AC 273 - Managerial Accounting (3)
Discusses managerial accounting as a tool for management planning. Designed for those who will
analyze and interpret accounting reports for managerial decision making purposes. Emphasis is placed on accounting and auditing theory as it affects internal control, costs, financial ratios, and budgeting.
Throughout the course, where applicable, students will be exposed to global accounting standards (i.e., International Financial Reporting Standards).
Prerequisite: AC 201.

AC 301 - Intermediate Accounting I (3)
Intermediate accounting continues the study of debits and credits, and begins to utilize the basic knowledge gained from AC 201 and AC 202. This course expands the basic concepts and starts to enter into the preparation of more advanced financial statements and financial accounting concepts, such as the time value of money, the statement of cash flows, and more in-depth study of particular
subjects such as property, plant and equipment, and long-term debt. The course concludes with comprehensive financial statement preparation and analysis for decision making purposes. Throughout the course, where applicable, students will be exposed to global accounting standards (i.e., International Financial Reporting Standards); professional research of the Accounting Standards Codification; and professional accounting simulations.
Prerequisite: AC 202

AC 302 - Intermediate Accounting II (3)
Intermediate accounting continues the study of debits and credits and begins to utilize the basic knowledge gained from AC 201 and AC 202. This course expands the basic concepts and starts to enter into the preparation of more advanced financial statements and financial accounting
concepts, such as the time value of money applied to bond valuation, the shareholders' equity section of the balance sheet, and more in depth study of particular subjects such as intangible assets, and investments. Throughout the course, where applicable, students will be exposed to
global accounting standards (i.e., International Financial Reporting Standards); professional research of the Accounting Standards Codification; and professional accounting simulations.
Prerequisite: AC 301 with a grade of "C" or better.

AC 320 - Cost Accounting Principles (3)
In this course, the basic principles of cost accounting are developed and applied to industrial situations. Topics include accounting for material, labor, and manufacturing expenses; analysis of cost information for administrative and control purposes; application of costs to operations
and to products; preparation of cost statements; and specific order and process cost systems. Throughout the course, where applicable, students will be exposed to global accounting standards (i.e., International Financial Reporting Standards).
Prerequisite: AC 202.

AC 325 - Accounting Information Systems (3)
Introduces the student to systems analysis and application of information systems concepts to the accounting process and accounting models, both manual and automated. The student will be exposed to how accounting information systems affect the various financial statement cycles. The student will develop an understanding of application level controls and general computer controls. Where applicable, the student will be exposed to the global nature of accounting information systems.
Prerequisite: AC 201, MS 182

AC 330 - Tax Accounting Principles (3)
This course deals with the study of Federal tax law and its application to individuals, partnerships, and corporations. Requirements for filling tax returns and the tax liability thereof, taxable income, deductible expenses and losses, bases and determination of gains and losses, and related
problems in personal and business situations. Where applicable, the student will be exposed to the global nature of taxation.
Prerequisite: AC 202.

AC 340 - Auditing Principles (3)
The course is an introduction to external auditing. The primary emphasis is on the decision making process in external audits of financial statements and internal controls over financial reporting. The student will be exposed to the different financial statement cycles, and will learn various audit processes such as gathering evidence, assigning responsibilities and audit planning. This course highlights fraud auditing and the ethical decisions that audit professionals may encounter. The student will be exposed to the Auditing section of the Certified Public Accounting (CPA) exam. Where
applicable, the student will be exposed to auditing in a global environment.
Prerequisite: AC 301.

AC 440 - Fraud Examination (3)
This course is intended to give students practical guidance and enhance a manager's and auditor's abilities to recognize, prevent, and detect financial frauds in organizations. The student will be exposed to various financial statement frauds, asset misappropriation frauds, and corruption/bribery. Students will be exposed to various global frauds, and will learn how they happened and how to prevent/detect this type of fraud in the future.
Prerequisite: AC 340.

Applied Management

The Applied Management specialization is designed to prepare students with the managerial competencies and critical analysis skills necessary to participate effectively in a dynamic and global business environment. Strategic thinking, operations management, and human resources are emphasized in the educational process. Significant emphasis is directed towards accomplishing important business goals in a changing, global environment. Successful completion of this degree will prepare students who wish to pursue graduate studies as well as key management positions within business.

The management sequence is designed to equip students with the competencies required to accomplish critical and innovative business objectives in a dynamic and changing environment. Encompassed in those competencies is the understanding of critical management functions, as well as the effective utilization of essential resources, primarily the human resource. Significant emphasis is directed toward comprehending how to truly "get things done" in a diverse and changing environment. Successful completion of the degree will prepare students who wish to pursue
graduate school and eventually upper-management positions.

Within the Applied Management Specialization, students can earn the following certificates/degrees:

Example Applied Management Course Descriptions (refer to the university catalog for a complete listing of courses ):

MG 200 - Administrative Management (3)
This introductory course provides a global view of management. Comprehensive understanding is gained through a concentrated focus on the management functions and activities. Also covered are the implications, applications, and integration of management concepts with the objectives and policies of a business in a dynamic environment from a global perspective through analyzing and creating innovative solutions for business cases, situations, and problems. Significant computer
interaction and use of the Internet is incorporated throughout the course's learning and application activities.
Prerequisite: None.

MG 210 - Entrepreneurship (3)
This is a survey course which provides an overview of managerial decision making in the small business environment. Topics covered include the nature of entrepreneurship, ownership opportunities, elements of a business plan, marketing and managing the small business, and current ethical and legal considerations.
Prerequisite: MG 200.

MG 250 - Human Resource Management (3)
This course is a study of the staff work of a personnel department and of the specific techniques used in performing major personnel functions. Topics covered will include job analysis, employee selection and placement, wage and salary administration, merit rating, collective bargaining, and the day to day administration of personnel relations. Also covered will be the management of global human resource practices.
Prerequisite: MG 200.

MG 265 - Talent Management (3)
This course will provide students with an introduction to the knowledge, skills, responsibilities, roles, activities, and attitudes required of present day managers. Through the text, discussion, research and case studies, the student will reinforce their understanding of supervisory concepts including planning, organizing, staffing, leading and controlling. Covered in this course is managerial decision making relating to the following areas: establishing goals, designing and implementing controls, problem solving, staffing effective departments, appraising employee performance, motivating employees,
developing effective leadership and communication skills, conflict resolution and employee discipline. The material covered is relevant to the student regardless of personal career objectives or corporate level of functioning.
Prerequisite: MG 200.

MG 285 - Principles of Management and Leadership (3)
The primary focus of this course is on effective managerial leadership and decision making. Theories of leadership will be examined and critiqued. Case analysis and experiential analysis will provide opportunity to apply theory to managerial situations.
Prerequisite: MG 200.

MG 290 - Labor Relations Management (3)
Examines the underlying elements in a unionized and a non- unionized organization. The course will address the NLRA, accompanying regulations, and legal precedents which provide the framework for the organized labor movement. Included will be the process of union organizing, elections, collective bargaining, managing with a union contract, and conflict resolution through the grievance process and arbitration. Also covered will be the role of the manager in a non-union environment as compared to managers in an organized company. The development of a problem-solving process for employees,
the role of benefits and compensation, as well as the training of managers in the positive management of employee relations will be reviewed.
Prerequisite: MG 200.

MG 304 - International Business Environment (3)
This course focuses on the global marketplace and international competition. Topics such as foreign exchange markets, international human resources management, global strategy, and differences in culture and economies will be examined through the use of case studies, exercises, and practical examples.
Prerequisites: EC 202, MG 200, LA 200 or LA 201.

MG 310 - Project Management (3)
This case analysis course emphasizes the efficient allocation of resources in business. Topics covered in the course include analysis of cost versus benefit, project planning using the available resources, and employee management and control.
Prerequisite: None.

MG 351 - Training and Development (3)
In the current business environment of tremendous change and stress on quality performance, successful organizations must be capable of developing qualified employees and management staff. In order to accomplish these goals, it is essential that employers understand the process of training and development. The specific elements addressed in that process include determining training needs, understanding and developing effective, appropriate training and development methodology, validating those designed methods, and implementing and accurately evaluating the effectiveness of the chosen processes. The understanding of how people learn, the legal considerations of training, and use of computerized technology are also included in the course.
Prerequisite: MG 250.

MG 352 - Compensation and Benefits (3)
A study of the process of determining fair, equitable, and legal compensation of employees for their performance and commitment. The process includes job evaluation for determining the worth of jobs and then developing an equitable, competitive direct compensation system that may include consideration of merit, skills development, and motivational aspects such as profit sharing. The course also incorporates the study of indirect compensation programs such as health care and retirement benefits and the various laws that affect compensation and benefits.
Prerequisite: MG 250.

MG 370 - Organizational Behavior (3)
Provides the framework for understanding the behavior of individuals functioning within an organization and the design and operation of effective and innovative organizations. The various topics addressed include the study of individual behavioral processes, interpersonal and group interaction, the design and functioning of innovative organizational structures, systems and processes, and creative and innovative change processes.
Prerequisite: MG 200.

MG 380 - Assessing Your Leadership Capability (3)
This course focuses on enhancing students' individual awareness, reflection, and effectiveness as leaders. Through a focus on self assessment, participants will learn to appreciate the differences between themselves and others and deepen their understanding of what motivates people in the working environment. In this program orientation, students will be introduced to the methodologies and processes that are essential aspects of leadership: competency development and planning, action learning, and mentoring. In addition, students will be assessed on their leadership capabilities and use these outcomes to determine their focus for development.
Prerequisite: MG 200.

MG 390 - Operations Management (3)
The planning and designing of products and processes, the determination of the appropriate resources, the transformation of those resources into products and services, and the distribution of those goods and services are covered in this course. The study will emphasize addressing those issues in a creative, innovative manner so as to gain a competitive advantage in a dynamic business environment. Some specific issues addressed in the course include forecasting demand, capacity
decisions, facility layout, developing productivity, process and quality control, aggregate planning, inventory control, scheduling, and project management.
Prerequisites: MG 200.

MG 499 - Strategic Management Decisions (3)
This is the capstone course for business majors, with course emphasis on business strategy and case analysis. Current business information and events are analyzed in seminar format.
Prerequisites: FN 312 or MG 272 and second-semester senior.

Finance

The Finance Specialization provides an in-depth, conceptual, and practical education to our students to help further their employability and career goals. This is an innovative program which incorporates conceptual learning and best practice application. The educational foundation which is provided serves traditional students and adult students, and is offered in both an online and on ground format.
In addition to the development of important financial and analytical skills, key goals established for the Finance major include developing an understanding of relevant ethical and global issues, as well as an understanding of the critical interface between finance and other functional activities within business. This major incorporates innovative instructional methods and rigorous assessment in the overall educational process.
Courses in finance furnish useful information and skills for the management of financial affairs and constitute the basis of financial institutions and financial instruments used in facilitating the processes of production and distribution and in the operations of government. Positions are available in commercial banks and savings associations; investment banking and securities brokerage houses; investment trusts and counseling firms; investment departments of institutions such as life, casualty and fire insurance companies; financial departments of industrial and commercial enterprises; and numerous government agencies.

Within the Finance program, students can earn the following certificates/degrees:

Bachelor of Science in Business Administration (BSBA) - Finance Specialization

Example Finance Course Descriptions (refer to the university catalog for a complete listing of courses):

FN 211 - Introduction to Investments (3)
Analysis of common and preferred stocks, government and municipal bonds, corporate bonds, and other financial instruments. Also covered is securities analysis, including ratios and percentages useful in analysis, and sources of investment information.
Prerequisite: EC 202.

FN 312 - Financial Management (3)
Management and acquisition of resources for firms with regard to pricing in external markets. Topics include analysis of financial statements, risk and required rate of return, time value of money, financial asset valuation, capital budgeting, capital structure, dividend policy, and financial forecasting.
Prerequisites: AC 273, EC 202.

FN 350 - Techniques of Financial Analysis (3)
Provides students with foundational knowledge and skills required to analyze financial statements. A central focus of the course is application of theory to practice in the business world. Topics covered also include ratio analysis, cash flow, and prediction.
Prerequisite: FN 312.

FN 360 - Capital Budgeting and Evaluation of Projects (3)
Primary focus of this course is the study of a corporation's fixed assets and investment decisions.
Students will analyze projects, examine various investment strategies, and apply analytical skills to
various financial problems.
Prerequisite: FN 312.

FN 370 - Financial Markets (3)
This course focuses on the primary characteristics of financial markets. Key components of this course include regulations of financial markets, the impact of special interests on financial markets, and primary instruments of financial markets.
Prerequisites: FN 211, FN 312.

FN 380 - Security Analysis (3)
Focuses on an in-depth analysis of specific aspects of financial markets. This course enables students to analyze the following: common stocks, bonds, options, investment portfolios, and securities. Students also study institutional investors and apply both quantitative and qualitative analysis to investment problems.
Prerequisites: FN 350, FN 370.

FN 410 - Risk Management (3)
This course offers a comprehensive view of risk management and covers skills and knowledge required to manage efficiently corporate funds. It also introduces students to basic principles of managing business risks and several quantitative and qualitative analytical models in a corporate environment.
Prerequisite: FN 400.

Management Information Systems

The Management Information Systems Specialization prepares students with the technical and management skills necessary to manage information systems in an increasingly complex environment. Professional managers seeking to enhance their careers, irrespective of their functional area, are often expected to accept and assume responsibility for the innovative and effective use of information technology to achieve competitive advantage, efficient operations, and improved decision-making in their organizations. Information Management professionals hold positions in a variety of environments including corporations, hospitals, human service organizations, research and development departments, government agencies, and libraries. This program prepares graduates to analyze and manage information, resources, and personnel. The reason this degree is distinguished from related management and computer science degrees is its emphasis on applying and managing information to aid individuals and organizations in problem solving, strategizing, promoting productivity, and the effective use of resources.
Within the MIS Specialization, students can earn the following certificates/degrees:

Example MIS Course Descriptions (refer to the university catalog for a complete listing of courses):

MS 100 - Fundamentals of Microcomputers (3)
An overview of introductory information processing concepts: the role of computers, their historical
development, components of a computer system, and computer communications. Hands-on experience with software packages that provides a foundation for continued education and use of personal computers. (Equivalent to former MS 181)
Prerequisite: Placement testing

MS 182 - Introduction to Information Systems (3)
Major microcomputer software applications emphasizing spreadsheets, database management and presentation software are studied. Students learn the methodology of the development and design of templates for a business environment. Techniques for using software are learned and applied to the solution of business information problems. Students also access the Internet for supplemental data to assist in creating contemporary and resourceful projects. This course uses Office 2007/2010. (Equivalent to former MS 281)
Prerequisite: MS 100, MS 181 or demonstrated proficiency.

MS 261 - GIS-based Information Systems and Technology (3)
This course emphasizes on combining the power of spatial/geographic data with information system and technology to develop purposeful business information and decisions. Students are exposed to GIS applications, input and manipulation of data, conversion of data into usable databases, data analysis, and generation of map output and reports to supplement information systems and technology.
Prerequisite: none

MS 307 - Global Information Systems Design and Development (3)
This course focuses on scope, principles and strategies for global information system development. Students learn about developing guidelines based on organizational characteristics, system characteristics, subsidiaries and headquarters needs, information system department characteristics and system success. The course examines case studies/ real life examples to demonstrate the
viability of these strategies and the accompanying factors.
Prerequisite: Senior standing

MS 341 - Business Sustainability Appraisal (3)
This course focuses on the integrated analysis of business in the context of economic, social, environmental and development context. The main thrust is on understanding how a business action or a model (such as policy, plan, and program) performs to meet sustainability and on exploring ways of improving the business model. The course culminates with the identification of tools and techniques to address business sustainability issues to reach win-win-win situation.
Prerequisite: MS 182, EC202 and SC264 or instructor consent.

MS 400 - Operations Research and Multi-Objective Decision-Making (3)
This course builds on quantitative techniques to expose students to different optimization techniques such as linear programming, goal programming, multi-objective decision making. Students also learn how to take subjective value judgment and qualitative issues into account in the analysis process.
Prerequisite: EC 202 and SC240 or instructor consent

MS 450 - Capstone Project in a Professional Field (3)
In this course students utilize skills learned in MIS/GIS to complete an independent GIS problem solving project in their professional field with guidance and supervision of the faculty supervisor. Prerequisite: MS 341

Marketing

The Marketing Specialization blends professional and theoretical courses to provide students with artistic and scientific skills and knowledge for a successful career in areas such as product management, brand management, advertising, sales, public relations, marketing research, consulting, and entrepreneurial ventures. Our program outfits students to embrace and adapt toward the transformations of technology, consumer behavior, and business models, and prepares students on how the creation, communication, and delivery of marketing strategies have become affected from these internal and external changes. Our ideal marketing student learns and accepts various intellectual perspectives, monitors and identifies cultural differences, operates functionally within converged media environments, understands how marketing value is perceived differently among populations, facilitates effective oral and written communication, and develops innovative and strategic domestic and global marketing strategies.
Within the Marketing Specialization, students can earn the following certificates/degrees:

Example Marketing Course Descriptions (refer to the university catalog for a complete listing of courses):

MK 201 - Introduction to Marketing (3)
This course introduces the student to marketing practices, principles, problems, and philosophies as they relate to for- profit institutions in consumer markets. It is designed to demonstrate a need for marketing as a systems approach in our daily environment. Upon completion of the course, the student will recognize marketing concepts in the competitive marketing environment. Typical topics include functions; social, economic, legal, geographic, cultural, motivational, and behavioral environments; pricing; distribution; and managing marketing ethical problems.
Prerequisite: None.

MK 220 - Principles of Internet Marketing (3)
Survey course designed to expose marketing students to marketing concepts and practices, while underscoring successful electronic marketing strategies to effectively exploit global marketing opportunities. The course instructs students on how the marketing mix can be enhanced through the development and implementation of E-commerce applications. Several functions of Internet marketing, including communications, distribution, product development, and market research will be
addressed. Specific topics include customer retention, vital marketing, permission marketing, privacy issues, and business-to-business and business-to-consumer distribution channels.
Prerequisites: MS 100, MK 201.

MK 320 - International Marketing (3)
This course is an introduction to the study of global marketing theory and practice, including a study of international economic principles and policies, the practical operation of international business enterprise, foreign market research, international trade principles and practices, and overseas operations. Marketing topics may stem from Africa, Australia, Asia, China, Europe, North
America, and South America to address international aspects of the marketing mix.
Prerequisites: MK 201, EC 201 or EC 202.

MK 330 - Consumer Behavior (3)
Integrates marketing with the behavioral sciences to analyze the behavioral and motivational patterns of consumers within a domestic and global marketing context.
Prerequisites: MK 201.

MK 341 - Professional Selling Strategies (3)
In this course, students are taught to effectively manage an international sales territory, understand buying motives in a global business-to-business environment, structure prospecting and technological presentation methods to facilitate mutually beneficial exchanges between parties from different international regions. Students analyze industries and sales representatives from various global
environments to gain insight on the differences among cultures and negotiation tactics that impact relationship marketing and business agreements.
Prerequisite: MK 201.

MK 345 - Sales Management (3)
Strategies, techniques, organization, and administration of the sales department are studied. The theory and practice of sales organization and the role of the sales department in the business enterprise is analyzed in detail; emphasis is placed on job analysis and on the recruitment, selection,
training, compensation, evaluation and control of salesmen. Students engage in an application of decision making to assess their managerial choices.
Prerequisite: MK 341.

MK 405 - Marketing Research I (3)
Fundamentals of marketing research are discussed to aid managerial problem-solving for various industries across U.S. and global environments. Data collection and data analysis are discussed to differentiate U.S. and international populations. Also included are the application of market research techniques and the interpretation of the results of such research.
Prerequisites: MK 201, marketing major and senior standing.

MK 406 - Marketing Research II (3)
This intensive course introduces the characteristics and various forms of qualitative fieldwork. The appropriate selection of moderators is discussed to facilitate discussions among focus group members who speak English and non-English languages. Students will gain hands-on experience in various qualitative methods and analysis techniques while carrying out a global and industry research project related to their area of interest.
Prerequisite: MK 405.

MK 470 - Strategic Marketing Decisions (3)
This is the capstone course for students who are majoring in marketing. It teaches students to analyze marketing strategies across emerging global markets, divergent enterprises and industries, and emphasizes marketing decision-making. Students form interactive marketing teams to analyze current marketing currents and to evaluate case studies, where they examine cultural, political, legal, and economical differences among various international populations to create effective global strategies.
Prerequisites: Marketing major and senior standing.

College of Business Faculty Spotlight

Dr. Theresa Billiot

Assistant Professor of Marketing at Chancellor University

Dr. Billiot is an Assistant Professor of Marketing at Chancellor University. Prior to joining the faculty at Chancellor University, Dr. Billiot pursued her doctorate at Texas Tech University with a research agenda in sport and electronic media which led to collaboration with the National Football League. This research was undertaken to pursue current professional sport industry concerns and to help bridge the gap between theory and application. Prior to that, Dr. Billiot served as a Solutions Manager for Clear Channel Radio in the Fort Lauderdale/Miami market. As a Solutions Manager for Clear Channel, she assisted in developing marketing strategies for local and regional businesses in the areas of creating content-driven messages, structuring schedules to maximize frequency and reach, and utilizing media platforms effectively such as outdoor, terrestrial radio, and Internet platforms. Dr. Billiot was also previously employed for the Florida Panthers, a National Hockey League franchise, as a New Business Executive to sell season seat and luxury suite packages. In addition to her doctorate, Dr. Billiot has a Masters of Business Administration in Marketing from Florida Atlantic University, a Master of Arts in Mass Communications from Southern Illinois University, and a Bachelor of Arts in Mass Communications from Nicholls State University.

Prof. Jason Wood

College of Business (COB) Undergraduate Program Chair and the Lead Faculty in Accounting

Mr. Jason Wood is the College of Business (COB) Undergraduate Program Chair and the Lead Faculty in Accounting at the rank of Assistant Professor. Mr. Wood is student-focused and helps students achieve their educational potential.

Mr. Wood has over 15 years of global, public accounting experience, primarily with the Big Four Accounting Firms. Mr. Wood also has over 6 years of academic teaching experience at various institutions where he has adjunct taught many accounting, accounting information system, and forensic accounting courses.

Mr. Wood is a Certified Public Accountant (CPA) in Texas and New York; Certified Information Systems Auditor (CISA); Certified Information Technology Professional (CITP); Certified Internal Auditor (CIA); and Certified in Financial Forensics (CFF).

Mr. Wood has a Master of Business Administration in Information Assurance from the University of Dallas, and a Bachelor of Business Administration in Accounting from Southern Methodist University.

Mr. Wood is a member of the American Institute for Certified Public Accountants (AICPA); New York State Society of CPAs (NYSCPAs); Information Systems Audit and Controls Association (ISACA); Association of Certified Fraud Examiners (ACFE); and Institute of Internal Auditors (IIA). Mr. Wood is the past Chairman of the Board for the Rochester Chapter of the IIA, and is a past international board member of the IIA Advanced Technology Committee.

Mr. Wood is the President of the Central New York Chapter of ISACA. Mr. Wood is also on the Board and Finance Committee for the Epilepsy Foundation. Mr. Wood is a sought-after speaker and consultant at professional associations and public/private companies.

The Business Program at Chancellor University is both high quality and extremely affordable. Standard tuition rates for undergrad programs is $385 per credit hour. Chancellor University also offers extremely generous programs for members of the military and for public safety officers.

Military Discounts / Credits

Chancellor University is proud to show our appreciation to members of the military. Military personnel play a vital role in our country's safety and welfare. As a result, we provide a number of benefits including a military tuition discount to active duty, reserve, and veterans pursuing all Undergraduate and Graduate degrees. Military members pay only $250 per credit hour! We also provide a book voucher of up to $800 each academic year, $100 per class for up to eight classes, for Undergraduate military students. Furthermore, we show our appreciation to the spouses of active military members by providing them the same military tuition rate of $250 per credit hour.

Public Safety Discounts / Credits

At Chancellor University, we desire to show our appreciation to Public Service Members. Public Service Members are vital to our community's safety and welfare. Therefore, the tuition rate for Public Service Members is only $250 per credit hour for Undergraduate programs.

Who Qualifies?

Fire
Police
Rescue First Responders

How Do You Receive the Discount?

The discount is awarded to individuals currently working in their field. To determine eligibility, you will need to complete the Public Service Discount Form. Then simply send it to the Business Office at 216-361-9094 or email BusinessOffice@ChancellorU.edu.

Credit by Examination (CBE)

A student may request a special examination for course credit. Students pay a non-refundable exam fee for the course. After making an official application, a student has 30 days to complete the exam. The examination is graded by a subject-area faculty member and submitted with a grade of pass or fail to the Office of Academic Records. A pass grade results in credit's being entered on the student's transcript. A failing grade is not entered on the transcript. Neither a pass nor fail affects the student's cumulative GPA. Students should see their advisor to obtain a list of courses available for credit by examination.

Credit for courses taken by examination at other institutions cannot be transferred to Chancellor University. Credit by Examination may not be used toward the University's residency requirements.

Credits earned through Portfolio Review Process, Direct Assessment, or Credit by Examination may not be eligible for transfer credit at other institutions.

Career Services: Student Employment

Once a student has developed their skills with an Academic and Career Advisor they can apply to enter into any of the following programs through our Student Employment Office:

Internship Program
Co-op Program
Work-Study Program
CU Mentor Connect Program

Students can also seek out the assistance of Student Employment to help with finding peer and alumni mentors, as well as, finding great resources for different career opportunities.

Fill out the form above call us at 1-888-316-9377 for more information!