MBA or MM in Social Media Marketing Course Description
GRD 6120 – Leadership
This course employs a variety of experiential experiences, cases, and group presentations to give students the practical skills, tools, and information they need to be effective leaders of teams and individuals in both for-profit and not-for-profit organizations. Students will learn from research, theory, and best practices about effective leadership styles and behaviors, problem-solving skills, inspiring individuals, developing teams, and managing cultural and social diversity in a global environment.
GRD 6340 – Accounting for Decision Makers
This course familiarizes students with essential accounting principles and concepts, and teaches them how to use accounting information to make decisions. The course will cover such topics as the construction and use of financial statements; how to measure assets, liabilities, equities, and income; financial statement analysis, cost behavior and measurement; profitability analysis; relevant costs for special decisions; budgeting; and responsibility accounting. Consideration will be given to the role of information technology in developing and using accounting information
GRD 6210 - Strategy
This course explores various approaches to setting and implementing an organizational strategy designed to achieve long-term goals. Students will learn how to analyze the various stages in a strategic planning process, assess organizational effectiveness as well as environmental threats and opportunities, develop overall strategies, and implement both strategic and tactical objectives. The course also identifies the determinants and consequences of successful mergers and acquisitions, and of profitable strategies for organic growth.
GRD 6510 – Marketing Foundations
This course examines the marketplace and the marketing functions necessary to manage the relationship between suppliers and customers. Students will become familiar with such topics as the marketing mix, marketing strategy, and various psychological and sociological approaches to the marketing discipline. Further consideration will be given to social media marketing, consumer behavior, advertising, research, information technology, and international marketing.
GRD 6310 - Entrepreneurship
This course familiarizes students with the basic information they need to start and grow a successful business. Students will learn how to create a viable business plan that will gain stakeholder support for a successful launch. Other topics include: The nature of entrepreneurship, strategic positioning, how to do market research and analysis, legal requirements for developing a new business, and best practices for funding, marketing, and managing a new business.
GRD 6220 – Managing People
This course provides students with useful information and practical tools for recruiting, assessing, motivating and retaining talented employees. The course will expose students to a variety of best management practices when people are working independently, are co-located, or are working in virtual teams. Students will also learn how to give effective performance feedback, and to make effective use of both financial and non-financial rewards.
GRD 6330 – Analytical Decision Making
This course acquaints students with useful, practical statistics that will enhance their capacity for critical thinking and assist them in making evidence-based decisions. Students will become familiar with a variety of descriptive statistics and modeling tools that will enable them to analyze business data and evaluate alternative business decisions.
GRD 6420 – Financial Analysis and Economics (*Required for MBA only)
This course examines a number of basic financial and economic theories, techniques, and practices. Topics include: time value of money; valuation; capital asset pricing; risk and diversification; cost of capital; capital budgeting techniques; and micro- and macro-economics. Where applicable, the implications of course content for international finance and economic considerations will also be discussed.
GRD 6511 – Managing Operations (*Required for MBA only)
This course focuses on the central role operations plays in a company's success, and the analytic tools that are required for strong managerial decision-making. The course emphasizes the strategic advantages provided by the operations function to strong organizations. Students will be exposed to such topics as operations strategies, supply chains, process design and analysis, lean manufacturing, Six Sigma, and other approaches to managing quality.
GRD 6530 – Strategy of Social Media
This course familiarizes students with marketing frameworks, concepts, and methods their organizations can use to make effective strategic social media choices. Students will learn how to create, capture, and sustain customer and stakeholder value through social media processes.
GRD 6540 – Social Media Analytics
This course focuses on the economy of social media technology. Students will learn a variety of techniques and strategies for monitoring user behavior on social media applications, with an emphasis on applying the analytical concepts and tools of marketing to such decisions as segmentation and targeting, branding, pricing, distribution, and promotion. Students will also learn how to monetize emerging social media platforms, and how to create e-business marketing models.
GRD 6550 – Social Media Capstone
This course provides students with a hands-on experience through an experiential project by using emerging social media paradigms. The project prepares students to face a dynamic environment with empowered consumers. Students will design and launch projects by using non-linear, online, and interactive methods to support new product and/or service development and distribution.