Marketing


A Bachelor's Degree in Business Administration (BSBA) with a Marketing specialization from Chancellor will provide you with invaluable knowledge required in the marketing field to better understand and practice product management, brand management, advertising, public relations and more.

Below is a list of the core classes you will be required to take in the BSBA Marketing program:

Course Number Course Title  (All courses 3 credit hours)
CU 101 Chancellor Student Success
  Oral, Written, Visual Communications Requirement
  Math/Data Analysis Requirement
  Arts/Humanities Requirements (2 courses)
  Social/Behavioral Sciences Requirement (2 courses)
  Natural/Physical Science Requirement (2 courses)
  4 Additional General Education Electives (Economics, Social Sciences, GIS)
Business Core
AC 201 Principles of Accounting I
AC 202 Principles of Accounting II
AC 273 Managerial Accounting
EC 201 Macroeconomics
FN 211 Introduction to Investments
MG 200 Administrative Management
MG 250 Human Resource Management
MG 304 International Business Environment
MG 499 Strategic Management Decisions
MK 201 Introduction to Marketing
MS 182 Introduction to Information Systems
PH 306 Business Ethics
Marketing Core
MK 220 Principles of Internet Marketing
MK 320 International Marketing
MK 330 Consumer Behavior
MK 341 Professional Selling Strategies
MK 345 Sales Management
MK 405 Marketing Research I
MK 406 Marketing Research II
MK 470 Strategic Marketing Decisions
  7 Additional Electives

CLICK HERE to view a full course description for Chancellor University’s BSBA in Marketing.

Find out how you can get started furthering your education with Chancellor University. Contact CUadmissions@ChancellorU.edu or call toll free: 1.888.316.9377 | 216.391.6937 to get started today!

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