Marketing
A Bachelor's Degree in Business Administration (BSBA) with a Marketing specialization from Chancellor will provide you with invaluable knowledge required in the marketing field to better understand and practice product management, brand management, advertising, public relations and more.
Below is a list of the core classes you will be required to take in the BSBA Marketing program:
| Course Number |
Course Title (All courses 3 credit hours) |
| CU 101 |
Chancellor Student Success |
| |
Oral, Written, Visual Communications Requirement |
| |
Math/Data Analysis Requirement |
| |
Arts/Humanities Requirements (2 courses) |
| |
Social/Behavioral Sciences Requirement (2 courses) |
| |
Natural/Physical Science Requirement (2 courses) |
| |
4 Additional General Education Electives (Economics, Social Sciences, GIS) |
| Business Core |
| AC 201 |
Principles of Accounting I |
| AC 202 |
Principles of Accounting II |
| AC 273 |
Managerial Accounting |
| EC 201 |
Macroeconomics |
| FN 211 |
Introduction to Investments |
| MG 200 |
Administrative Management |
| MG 250 |
Human Resource Management |
| MG 304 |
International Business Environment |
| MG 499 |
Strategic Management Decisions |
| MK 201 |
Introduction to Marketing |
| MS 182 |
Introduction to Information Systems |
| PH 306 |
Business Ethics |
| Marketing Core |
| MK 220 |
Principles of Internet Marketing |
| MK 320 |
International Marketing |
| MK 330 |
Consumer Behavior |
| MK 341 |
Professional Selling Strategies |
| MK 345 |
Sales Management |
| MK 405 |
Marketing Research I |
| MK 406 |
Marketing Research II |
| MK 470 |
Strategic Marketing Decisions |
| |
7 Additional Electives |
CLICK HERE to view a full course description for Chancellor University’s BSBA in Marketing.
Find out how you can get started furthering your education
with Chancellor University. Contact CUadmissions@ChancellorU.edu or
call toll free: 1.888.316.9377 |
216.391.6937 to get started today!