Can I Go To DSW Now?

Wednesday, December 26, 2012
By Michele Yurcich

Senior Manager of Marketing & Development

Chancellor University



Chancellor University, Technology, ShoppingMore than 15 years ago when my husband and I started dating, I set a ground rule: He was in charge of all electronics. I insisted on this as the entire maze of what was then state-of-the-art gadgets was just too boring for me to want to dive in to or learn about.



Back in the day when our VCR died, it was his responsibility to replace it. Unfortunately, being the person that he is, he would try to include me on the decision making. It went something like this:



Him: Well, there are several options, but do you think you’ll need SP, EP (SLP) or LP … or do you want a combination of the above so you can record different ways?



Me: (Deer in headlights look)



Him: You probably want 4-head, don’t you? I mean, you could get away with 2-head, but …



Me: (Deer in headlights look)



Him: But don’t forget, if I get a Super VHS version then we’ll get significantly sharper image resolution. A standard VCR provides about 240 lines of sharpness (resolution) while a Super VHS provides over 400 lines.



Me (coming out of confused state): Look, I just need something that will record “Days of Our Lives” so I can watch it after work.



Men think women are so difficult. Really, we’re very easy to please.



So imagine my complete and utter sense of bewilderment when I went to look for a TV for him for Christmas this year. Walking into Best Buy was like walking into a foreign country where I didn’t know the language. And then it hit me: I now knew what it was like for my husband to go into DSW with me (for those not familiar, DSW is the mecca of shoes, a place where sandals and pumps and flats and mules and boots and more all come to live in harmony. It’s Girl Heaven).



Anyway, suddenly I was inundated with terms like LED, LCD, HDTV, Hz, LMNOP, XYZ. There’s 24”, 32”, 39”, 40”, 42” … really, is there that big of a difference in 1”-2”? … 50”, 60”, 70” … who needs something this big?! There were brand names I’ve never heard of, but the ones I did know were unexplainably more expensive. I was in sticker-price shock.



So with a headful of letters and numbers and still no idea what I should buy, I did what I thought would be the next best step in my quest: I asked my co-worker what I should do. Little did I know that I was treading on sacred ground. Here’s how that conversation went:



Me: I’m looking at TVs for my husband, but really I have no idea what I’m looking for. Can you help? I found a nice looking 32” …



Kevan (shock and despair in his voice): 32”?! Don’t you DARE give that man a 32” TV!



Me: But it looks like it’s nice and …



Kevan: Do not do that to him. That’s just wrong. The TV in my bedroom is bigger than that! No!



Me: But it’s on sale!



Kevan: (look of incredulity)



Me: (exasperated sigh)



Two days before Christmas I went back out to Best Buy. Once again, I stood in the middle of aforementioned inexplicable letters and sizes, closed my eyes, and pointed at one that looked like it would work, and would meet Kevan’s requirements. I won’t say what I got, but suffice to say that the 32” did not make it home. And I got a gift receipt.
1 comments
TAGS: technology, shopping, confused, christmas
POSTED IN: Education
AUTHOR: Michele Yurcich



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1 Comment(s)


Kevan Ford said: 

That a girl! I received a text from Michele's husband on Christmas thanking me for having his back :)
December 26, 2012 aP 8:06 PM


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